Hana Tajima's 2019 Spring/Summer Uniqlo Collection

Hana Tajima Fashion Designer — Photo by Davey Adesida

UK designer Hana Tajima unveils her latest 2019 Spring/Summer collection with international lifewear brand UNIQLO. The collaboration began in 2015, stemming from her approach to what she describes as “understated fashion”. The looks are intentionally loose, breezy, with vibrant colors and floral motifs recalling her native roots in England and Japanese background.

The designs are meant to be accessible to all women. A priority was placed on comfort, light breathable fabric and loose silhouettes designed to move with you, adapting to your lifestyle. Hana also designed the companies first hijab 4 years ago, made of Uniqlo’s proprietary AIRism fabric.

Follow the link to see more from the collection: bit.ly/HanaTajima-Uniqlo

Photos by Uniqlo

“Imagine you’re on a road trip, for example, and you pull over and stop for a second. You get out and you’re somewhere that you’ve never been before, and then for a moment you meet yourself exactly as you are, and there’s a stillness and a sort of confidence that you embody. That’s what I want it to feel like when people wear the clothes.” Hana Tajima - Fashion Designer